MINNEAPOLIS • SAINT PAUL

Illuminated Channel Letter Signs

Channel letters are 3-Dimensional and are typically fabricated from sheet metal or aluminum to best stand up to outdoor elements.

Illuminated Channel Letter signs are custom-made metal or plastic letters commonly used in exterior signage on public and commercial buildings. They are most often internally illuminated, but not always. The skills and expertise at Jones Sign make us the best Channel Letters Sign resource in the Twin Cities (Minneapolis and St.Paul) area.

Channel letters come in a wide variety of sizes and are completely customizable. Channel letters are commonly used as exterior signage on the outside of storefronts, strip malls, public buildings, corporate office parks and offices. Channel letters are one of the best ways to display a brand, logo, or business name on a building. They require very little maintenance and are designed to last for many years, making them an essential investment for your business. When done properly, Channel Letter Signs have the capacity to become iconic fixtures in a community.

Have more questions about Channel Letters?

With so many choices available to you, you may feel overwhelmed when trying to make decisions for your company’s channel letters. Contact Jones Sign to find out more on how illuminated channel letters can improve your business’s visibility and brand recognition.

How are Channel Letters Made?

Channel Letters are made from a flat sheet of material that is cut on a table by a computer-controlled router, creating the back of the channel which is the basis for the letter shape. The sides of the channel letter, called the “returns”, are then formed by bending a 3- to 6-inch-wide strip of aluminum sheet around the aluminum back. This return can be welded at the seam or flanged and riveted to the back to create a solid “can” in the shape of the custom channel letter. The letter can is then painted and fitted with the LED modules. A translucent plastic face (usually of 3/16″ thick sheet acrylic or polycarbonate) is routed out to fit the open face of the letter can. A plastic trim cap border is applied to its edges which gives the letter face a finished appearance and creates a fastening surface to attach it to the letter can. Channel letter signs can be made with an illuminated sign cabinet called a pillbox, logo box or cigar box. Channel letters can also be designed so that the light comes out from behind the letters. The letters are raised from the surface allowing the light to bounce off of the back. These are called reverse channel letters.

Open-Face Channel Letters

Another type of channel letters are open face channel letters. The channel letter does not have a face and you can see the lighting exposed. Since it’s exposed these must be illuminated using neon lights. Our channel letters are made using LED illumination instead of neon or florescent because they last much longer and are less expensive to manufacture. If you’re considering a channel letter sign, we’d be happy to show you samples and discuss the various options. Our recommendations will be based on your brand guidelines and the final design, the site location, your budget, timing and specific sign regulations for your city and building.

Jones Experience On Your Behalf

Our experience extends into design and we’re skilled at navigating sign code compliance. Jones Sign will ensure that your channel letter sign suits your needs and complies with all state and local ordinances. Jones Sign understands partnerships, and can either create or assist your team in creating the sign design. Your channel letter sign is a permanent fixture and often establishes an important first impression to those who visit your location. We can assist you through many aspects including:
  • Site Planning and Strategy
  • Design
  • Sign Code Compliance
  • Production
  • Installation
  • Lighting
We work closely with contractors, landlords, property management companies, homeowner’s associations, and corporations. Clients can range from banks, stadiums, business parks, shopping centers, real estate agencies, business parks, insurance companies, and more.